Inspired by John Chow, there are a number of people starting blogs with the intention of making money doing it and documenting it as they do it.
Nothing wrong with any of that.
Unfortunately, some of these blogs seem to be the equivalent of MFA (Made for Adsense) sites, in terms of appearance if not content too.
Take a look at John Chow’s blog. There are a number of ads that you’ll see, as well as a number of ads that aren’t immediately apparent.
But, if you look at the overall presentation of the site, it is not unattractive. The ads are not too obtrusive.
Now, compare that with One Man’s Blog. I have been following his blog, so I have nothing against him, but look at how the ads dominate the page. It puts the emphasis on the ads rather than what he is writing. As such, I think it may turn some readers away. It looks like a big ad, rather than a blog.
A blog can have ads, but it also needs to have a friendly, approachable look to it.
Now, have a look at Michael Kwan’s blog. This is more in line with John Chow’s site. It has ads, but they are not too obtrusive that they dominate the page.
Now, I’m not the blogmaster that John Chow is, but from a reader perspective, what I am looking for is content. The content is what the blog is all about and it is the reason I visit the blog. If the content gets lost in the ads, if the ads are too obtrusive to my reading experience, that’s not a blog I am going to spend a lot of time visiting, if I return at all.
One Man’s Blog is not alone in having a blog dominated by the ads. Examples are plentiful. Just click on the links of the commentators on John Chow’s blog, and you’ll find a good number of them.
I will have more ads on this site than there are now, namely TLA once I figure out how to get the plugin to work. But, I intend that the ads will not dominate the appearance of the site, nor will they overrun the content. And, I’m sure readers will point it out if I do!