Are you salt, or are you sodium?
When we talk about sodium, most people think of sodium chloride, NaCl, table salt. (Of course, salt isn’t the only kind of salt either, but for the purposes of this post, when I mention “salt,” I mean sodium chloride, the salt we eat.)
Too little salt is bad. Too much salt is bad. Your body needs just the right amount.
We use salt to flavor our foods. Too little may result in a bland dish and too much can ruin the dish.
A similar thing happens with water and salt. When you add salt to water, the salt will dissolve. You’ll only know the salt is there if you taste the water.
If you keep adding salt, eventually it will reach the point where the water is saturated. At that point, it cannot hold anymore salt, and you will begin to see the salt crystals accumulate at the bottom of the glass.
A niche in the business world is like that glass of water. Sooner or later, it will reach the point where it cannot make room for any more business. In order for someone else to break in, someone else must be knocked out. The market is considered saturated.
People will advise you to stay out of those saturated markets. It’s tough in there. You probably won’t be able to mix in. You’ll end up at the bottom of the glass with the rest of the people that couldn’t fit in.
That is, of course, if you’re salt.
If you are sodium, it doesn’t matter how saturated the market is. Toss sodium (don’t try this at home!!!) in that glass of water, and, kaboom!, the market will gravitate to you!
See, despite the fact that the water is saturated with salt, it is still dihydrogen monoxide. It hasn’t changed its molecular structure due to the interaction with the salt, sodium chloride. The salt is still salt and the water is still water.
But, throw in the sodium, and the hydrogen and the oxygen of the water want to be with the sodium! They want to be with the sodium so badly, they will crack apart, and one poor hydrogen atom is going to be tossed by the wayside in the split! Doesn’t matter that the water is saturated, the attraction to that sodium is powerful! It can be explosive and dangerous!
If you are sodium, you can shake up and explode into any market you want! But, you have to have that kind of raw potential. You have to have that explosive personality. You have to have that energy just waiting inside of you.
And you have to be willing to jump into that glass of water and be prepared for the explosion!
So, are you salt? Or, are you sodium?