Despite my earlier optimism at getting the design work done on my eCommerce site, I am still working on it.
You see, I had a design I was reasonably happy with, as I mentioned. Not quite what I had hoped for, but workable I thought. Well, Phil didn’t like it. And, the more I got to looking at it, the less I liked it as well.
I tried a number of variations and never really like any of them. I would visualize something that looked great in my mind’s eye, but looked very very bad when I tried to implement it.
As I mentioned in the aforementioned post, I was also trying for a more feminine look, which was the big thing that was complicating matters. Everything I tried that should have worked, didn’t. I was getting gaps where there should not have been gaps. And, when I managed to eliminate the gaps, I was 3 pixels off in aligning the different parts of the page. To some people, 3 pixels may not seem like a big deal, but it was visually unappealing. It would have appeared as though the site was not well-designed, in my opinion.
Still I was stuck with either gaps or being 3 pixels off. This portion being the top of the page with the logo, it really needs to look right! The other option was to go back to a block form, which would have been more masculine and less feminine.
So, I reverted to the block look, but it was too large and didn’t fit the design of the rest of the page very well. I had to modify the design, eliminating things I really wanted in there. The cartoon me being one of the items that had to be left behind.
I made the logo smaller, resulting in a thinner (height-wise) header. Still, it wasn’t visually appealing.
I went off surfing various shopping sites that were geared primarily toward women. You know, sites with women’s shoes, dresses, purses, etc. One thing that was missing in many of them was a background, which was one of the things that is supposed to be something that female web surfers prefer! Go figure. Anyway, I came across one site that was using a layout that was similar to a layout I had used on a website I worked on earlier this summer.
I redesigned the top of my page to use that style of layout, and I think it works! Now, I have to tweak the rest of the design to better fit. And, since the header is now not as feminine as the initial planned design (that didn’t work out), I’ll have to try to feminize the remainder of the page a bit to make up for it.
Plus, I’ll be adding a couple features that I wasn’t planning on adding yet, but I had too much whitespace and adding links to these features fills and balances it nicely. Of course, that means more work on the backend of things. Sigh.
It was my hope and plan to get this completed before September. I had hoped to have it done, as it should help get me to my goal as it would have given me four full months before the end of the year. Then, I could move on to other projects.
As it stands, this is consuming a lot of my time. On top of that, the delay has put the current website in such a shambles that it takes me a lot of extra time to get orders taken care of, and about 2/3 of people are abandoning their orders! Argh, growing pains!!!
Still, it is better to get things done right, rather than putting up a new substandard website that may steer away even more customers. Better to stick with the broken one you have then to replace it with another broken one, especially after you’ve been telling customers how much better the new site will be! If you tell customers you’re working on a new site, and then put one up that’s bad, that’s certainly worse than sticking it out a little longer with the existing site and then replacing it with something that is much better than the old one. They’ll wonder that if you took so long on the site and all you came up with was another lousy site, how long will it be before you fix that!
But, that’s enough on that for now as I have more work to do!