If the Hollywood writers’ strike comes to fruition and lasts for a while, the TV networks will largely run out of original programming (save for “reality” shows) around December. So, viewers will be faced with reruns, “reality” shows (already a tired genre) OR the Internet.

Prepare, Prepare, Prepare
Now’s the time to start preparing some original content for your blog. Begin researching and writing quality, entertaining posts NOW. If you have some prepared that are not time-sensitive, go ahead and post them, but timestamp them so they will begin appearing around December or so.

Target Your Audience
Keep the holidays in mind. If your readers will be spending time shopping and spending time with family rather than reading your content, you might want to wait until January before posting your “meatiest” content (but still make sure to have fresh content in December). If your blog is the type that people will be spending time on during the holidays, then be sure to have that content ready! You might want to start “salting” your readers in November.

Push RSS Subscriptions
Encourage your readers to sign up for your RSS feed. That way, they won’t miss out on your hot content when you begin posting it.

Audio & Video
If you can produce audio and/or video content, do it! Consider using Revver instead of YouTube for videos. To maximize exposure, you could post a teaser video on YouTube, encouraging viewers to watch the entire video on your website, where you might have the video hosted with Revver so you can earn some revenue.

Let’s face it… Hollywood is already largely creatively bankrupt. Movie studios and TV networks are already losing viewers to the Internet, and a writers’ strike is only going to push more people onto the web looking for fresh, original content to devour. Fill that void!

Spread the Love
Don’t forget to link to other blogs and websites with original content as well. Perhaps start an Entertainment Channel (category) on your blog, where you can link to original programming you find online. If you’re already watching independently produced web programming, make sure the world knows about it!

Hey, don’t forget to tell your blogging friends about this post too so that they begin prepping their blogs and websites too! Spread the word around, quickly. Thanks!

This entry was posted on Wednesday, October 31st, 2007 at 10:54 am and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed.
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