Why are People Clueless?
A local school is having a fundraiser, I heard on the radio this afternoon. For more information, I am asked to visit their website.
I visit their website, and there is no information about a fundraiser. I check “Announcements.” Nope, nothing there. “Community?” Nope. Well, the PTA/Boosters are usually the ones to host fundraisers, so maybe something is in their section? Nope.
Finally, I click on “Newsletters.” That page doesn’t show a current newsletter, or any news for the matter, but has a link you can click on to view the list of newsletters. And, they haven’t had a new newsletter since last year. But opening the last newsletter of last year, in the middle of the newsletter, there, finally, is info on the fundraiser.
But, should it really be this difficult for someone to find something mentioned on the radio, especially since they’re being encouraged to visit your website to find more information?
I think not.
Were this an isolated incident, you could laugh it off as a silly mistake. Like in the old days, when people printed and distributed flyers about their new product or service, and made a very big omission: their phone number.
Instead, this still seems to happen too often these days. Really, shouldn’t people know better by now?
Dan,
Don’t think they’ll get too much support for their fundraiser that way! LOL! It is rather frustrating, when you really want to find the info on the event and can’t. Sounds like they need to put someone else in charge of the PR for that particular fundraiser–or maybe for all their fundraisers!
Jeanne
I heard the ad again on Friday. They do mention the date and location of the fundraiser, but for more information you have to go to the website. They don’t even mention a phone number in the radio spot! I just checked the website, and they haven’t changed it at all.