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How to Make $1,000,000 Blogging

I’ll start off with the disclaimer that I cannot guarantee success, but I have developed a nearly foolproof plan to making $1,000,000 by blogging. And, I’ve put it together in seven easy steps, because, as you well know, people like reading steps and lists more than full-on articles.

Also, please note that I’m going to skip some of the basics. These steps assume that you already have started a blog and know how to blog and comment on other blogs and link and post photos and all that other good stuff. If you’re looking for information on that, you won’t find it in this post. Sorry.

I’m also going to skip the bits about writing about your passion and finding the appropriate motivation and all that nebulous psychobabble that the pros try to feed you. They’re just trying to distract you, trying to keep you down. Open your eyes, man! Or woman, as the case may be.

Okay, so let’s move right along and get into the steps.

  1. Update Your Blog Regularly. You’ll even find that tip in John Chow‘s eBook. You’ve got to keep your blog updated, so that readers will keep coming back for more. And, short, quickie, teaser posts about what you’re going to write about tomorrow, or the next day, or the day after that aren’t going to cut it. No, you need good meaty content. Or good leafy content if you’re not a carnivore.
  2. Have Good Content. As I said, you want meaty or leafy content. That means you write about actual stuff and you write for real people. And, hold back on the keyword stuffing. You might fool the search engines, but you won’t fool many real people. It’s too obvious. If you’re writing about making money with your blog and you’re targeting people that want to make money with their blog by making a money making blog with your own blog that makes money, real people, who are interested in making money with their blogs, are going to see right through that kind of money making blog nonsense. And, if those money making blog wannabes read through to the second sentence on how to make money with their blog on your money making blog post, you can consider yourself, and your make money with your blog blog, very lucky.
  3. Monetize Your Blog. Now, some people will want to build traffic first then try to monetize the thing. No, no, no! Monetize it first, then go after traffic. You might only have half a dozen readers now, but if someone stumbles or diggs one of your posts, you could get, like, twice as many. And, you want to have some ads and stuff for them to buy when they do. Not that any of them ever do, but better to have something to sell and them not buy than to have nothing to sell and them still not want to buy. Am I right?

    This is also a good time to mention that you’ll want to start out with ad services and affiliate programs that have a low payment threshold. Almost everyone recommends Google AdSense, but they don’t pay, as far as I remember, until the amount hits $100. And, starting out, if you’re like many bloggers, it’ll be 6-10 years before you’ve reached that amount. By that time, you’ll have run out of money for hosting your website or paying for your Internet access, and the cardboard box that you then call a home* won’t adequately protect your computer from the rain, so your blogging will be limited to sunny days when you can find a WiFi hotspot.

    Which brings us to the second point: Don’t quit your day job. Some of the pros will tell you you’ve got to take that leap of faith and commit to blogging full-time, that you’ll succeed simply because you cannot afford to fail! Like I said, they’re just trying to keep you down, man.

  4. Build Traffic. This is where most people lose out. They spend hours on end writing posts, finding new money making schemes, but then they don’t have an audience. Instead of sitting around watching videos on YouTube while pretending you’re researching something to write about, you need to get out into the blogosphere and leave some worthwhile comments on other blogs, big and small. Heck, go find some blogs with embedded YouTube videos and comment on that. Takes care of two things at once, no? And, don’t make it obvious that you’re trying to promote your blog. You don’t need to post your URL and a lengthy paragraph explanation of why your blog is the greatest thing since stuffed olives, especially if your comment was nothing more than “I agree with you, dude!”

    At this point, it’s also important to stress that you should read the posts you comment on. Don’t just hop from blog to blog leaving comments indiscriminately. How embarrassing would it be if you’re one day doing an interview on live TV and the guy says, “So, you’re into pedophilia?” And, you’re like, “No!” And the guy is like, “Well, on this blog here, the author wrote that pedophilia should be legal, and you commented, ‘I agree with you, dude!’ And, it lists your blog URL along with an exposition on why your blog is the greatest thing since stuffed olives.”

  5. Take the Check to the Bank and Cash It! This will be the fun part. At long last, you finally got your first $10 check (or $100 if you went ahead with Google and waited and waited and waited or got really lucky stumbling upon a profitable niche). Savor the moment, and then run down to the bank. Don’t speed! If you get a speeding ticket, that’s probably going to wipe out your earnings, then you’ll have to wait for the next check. But, anyway, assuming you made it to the bank at a lawful speed and arrived before closing time, which would probably be less of an issue if you had quit your day job since many banks seem to keep the same hours as the people they serve, making it difficult to get there other than on your lunch break and then only if it’s not too far a distance to make it there and back before your 40-minute hour lunch break is over. Anyway, present the check to the teller and cash it in. Ask for crisp, new $1 bills. You want to savor the moment. You might even want to frame your first blogging dollar, so make sure it’s a good one!
  6. Buy Lottery Tickets. Now, take your cash and go buy some lottery tickets. Not the scratch-offs! You’re going for $1,000,000 here, remember? If you have to buy the tickets from a machine, this is where the new, crisp $1 bills come in handy, because those machines really don’t like bills that have been folded, torn, balled up and washed in someone’s jeans more than a couple times. Some of them don’t even like the ones that have a slight wrinkle or a folded over corner. They’re very picky and you don’t need the added stress. Now, you could just buy a bunch of tickets, but a better strategy would be to buy one or two tickets a week using the same numbers each time. That’ll improve your odds of winning. It also stretches out your blog money so that maybe you’ll have some more blog money in before you need to buy the next batch of tickets.
  7. Repeat as Necessary. The odds are pretty good that you’re not going to win the lottery the first or second time around. You have to have patience and keep trying! Blogging is not a get rich quick scheme. You’ll never succeed if you give up too early. In the meantime, you’ll have the satisfaction of knowing your blog dollars are helping your state’s education system not flounder even more than it already is.

So, there you have it: a nearly foolproof method of getting $1,000,000 by blogging. Your results may vary. As I said, I cannot make any guarantees here. Please consult a financial professional before acting upon any financial suggestions.

That said, if this post helps you make $1,000,000 blogging, or even a reasonable fraction thereof, I think it would be really nice of you to send me a 10% consulting fee. After all, I gave you a simple plan to follow, so I’ve made it really easy for you. I’ll even give you a linkback, which could help you get your second million even faster! That’s a pretty good deal, I think.


On a more serious note, steps 1 through 4 are good as gold, although, again, no guarantees. And blogging is not going to be a get rich quick scheme. You’ll no doubt notice that a lot of blogs tend to pan out after a couple months. The bloggers get bored, the money isn’t coming in fast enough, and they just give up or move on to other things.

Things don’t come easy. It may seem like they come easy to other people, but it’s often because you hadn’t heard of those people when they were struggling like you may be. It can be difficult to visualize that someone living their dreams in a nice house with a good income was ever at the point where you might be at. And, even if you’re not struggling, but just looking to supplement your income or do something different than what you’re doing now, it can still be hard to follow the advice of those who have already been through it.

Bear in mind that, while the media may sensationalize successful online entrepreneurs, few if any became successful overnight. They had to work at it. They had to learn how to succeed, often by failing frequently. But, they didn’t give up. They kept trying new things until they hit upon the things that worked for them.

You’ll see a lot of these successful people sharing their tips. The truth is that there is no magic formula that anyone can give you that can guarantee anything you do will be successful. They can give you tips to avoid known failures, but you also have to consider that what didn’t work for them might work for you, especially if you are in a different market than they are in.

In some ways, school doesn’t really prepare us for failure. If you fail in school, you have to repeat the class until you pass. In reality, repeating the same thing over and over again is a recipe for failure. School is different. One plus one equals two (except in binary, but let’s keep things simple here and stick with base-10 math). If you think it equals something else, it makes sense for you to take the class again until you learn that one and one really do add up to two. Mind you, I am simplifying things to a large extent here, but I think you get the basic idea. But, in business, you may be doing math by the books, but if you’re working in base-10 and everyone else in your niche is working in base-16, you’ll get some things right, but a lot of what you’re doing will be wrong. Repeatedly adding 9 plus 9 and getting 18 isn’t going to do you any good when everyone else is adding 9 plus 9 and getting 12. You may even feel you’re on the right track when you add 10 and 10 and get 20, when you see they add 10 and 10 and get 20 too. But, unless you figure out what base everyone else is using, you can drive yourself batty doing things the same way over and over again and not getting consistent results.

In anything, there is a learning curve. A successful blogger may teach you the math, but they won’t know what base your market niche is working in. That’s where your own experience and some degree of trial and error is going to come in. Until you figure out the base for your niche, you can add numbers all you want but not do very well at all. And you’ll have the tendency to think you were given bad advice.

School and “reality” and other things wrap us in a box of sorts. I know, it’s cliché, but you really do have to think outside the box sometimes. Not everyone works in base-10 math! Most people probably barely even touched upon other math bases in school, and the majority of them have already forgotten anything other than base-10. Tell the average person that 1 plus 1 equals 10 and they’ll think you’re bonkers. (Yes, I did switch to binary for the moment.) Most people don’t realize that there is more than one way to do math.

If at first you don’t succeed, people will advise you to “Keep at it!” The truth is that, if what you’re doing isn’t working, you have to try other things. That doesn’t mean you should give up on blogging, as some are prone to do, but to try different things with it. If you’re not earning much money, maybe you need to try some different monetization methods. If you’re not building an audience, maybe you need to polish your writing skills, or write about something different. And so on.

That’s also why so many successful bloggers will advise you to write about something about which you are passionate. If you enjoy something, chances are you won’t give up on it as easily. You’ll keep at it. You’ll try different things. Mind you, you don’t have to write about something that really interests you in order to be successful, but given the option wouldn’t you rather write about something of interest than something that’s not?

People might look at certain niches because they’ve heard they’re more profitable, but, sooner or later, and probably sooner, if you’re just not that into it, you will get bored and want to move on. If you’re lucky, you’ll have built it up to the point where you might be able to sell it to someone else and make some money from it. But, probably not.

Are We at the End Yet?

So, there you have it. Again. If you want to be successful, first learn the basics. Second, figure out what base everyone in your niche is using, as it may not be the same as anywhere else.

As always,
Believe. Act. Achieve!

*Junior or senior year of high school, the group of people I ate lunch with voted me most likely to end up living in a cardboard box. Have I mentioned the importance of avoiding or at least ignoring negative people?

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Comment by Mike Goad
2008-01-28 02:25:32

Good article, Dan. The ads look pretty good there, not eating up a lot of extra room.

Comment by dcr
2008-01-28 02:29:19

Thanks! As you can tell, I did get the ad layout fixed. I detailed it in one of my comments around here somewhere. The only troublesome part now is if I have a photo, as I discovered moments ago! I don’t know if I can remedy that except to go to smaller photos as I used before I discovered I could post larger ones than what I had been uploading.

Comment by Chris Bloczynski
2008-01-28 11:21:39

I’ve been waiting for someone to tell me how to make 1,000,000 buy blogging. John’s ebook only says how to make money, just not how much. I appreciate your wise words.

Comment by dcr
2008-01-28 12:29:33

Disappointing that John Chow left out such important details like that, isn’t it? ;-)

2008-01-29 01:41:04

[...] post on “How to Make $1,000,000 Blogging” set some records for the most popular article in one day. It was Stumbled (thanks!) but had [...]

Comment by Mike
2008-01-29 12:14:47

So you think I might win the lotto some time after the first or second try, is that wat ur saying? :)

Comment by doug m
2008-01-29 15:37:40

sweet, i’ve gotten some of these down, now if i could only make that $10 you speak of…

Comment by Michelle Gartner
2008-01-29 23:18:51

My cat leaves luckey lotto numbers on her blog on occasion- try there and you might win… or not I don’t know since I don’t play lotto.

2008-01-30 16:54:16

[...] Thanks to Dan, now we can all make $1,000,000 blogging. [...]

2008-01-30 22:31:05

[...] we take care of the Freaky Links, let me just mention that Peter enjoyed my article on “How to Make $1,000,000 Blogging.” He said that “It’s an awesome read and pretty funny through out the entire [...]

Comment by Barry O
2008-01-31 10:36:01

On monetization… I think a website’s number one monetization goal should be to build an email list. Without you will never see most of the people who visit your blog ever again. Most people aren’t going to buy something from you the first time they visit your site anyway. And, if they click on an affiliate or PPC link you may never see them again and you’ve lost a potential long-term customer to a $0.5 click.

Don’t get me wrong, I use affiliate programs and PPC to make money, but I always try to get people to subscribe to my RSS feed or mailing list first. That way I can followup with them indefinitely with other offers.

2008-02-11 00:21:52

[...] and if you go into Google and search for “make $1,000,000 blogging” (without Joe’s famous quotes), guess who is currently the #2 search [...]

Comment by Trooper Thorn
2008-07-22 02:25:09

Good list. I have been following steps 1 to 4 and building incrementally everyday. Lotto tickets here I come Baby!

2008-09-07 04:21:37

Well I would be glad if I could earn million bucks

Comment by Sunny Suggs
2009-01-05 00:53:08

I agree with you, dude! heh.

Comment by Bill Masson (WWAH)
2009-01-05 00:56:42

Mabey just aiming a bit on the high side, I would start with around a thousand quid a month and build from there. Getting your blog all set up is the easy part, keeping the momentum going is the hard part.
A lot of people would be happier with a lottery ticket than a blog, it’s so “just give me the lottery Ticket”

Comment by Craig Kanalley
2009-02-05 00:06:08

That was a really entertaining read, Dan! You really had me going and the lottery bit made me laugh… Very wise words. There are a lot of scammers out there who claim it is easy to make a ton of money blogging, etc., but these are really good tips. Thanks for sharing. (@ckanal on Twitter)

Comment by Jesse Luna
2009-02-05 00:12:47

I’ve been blogging since 2002 and hope to earn the initial $10 seed money for the lottery soon.LOL.

2009-03-13 21:45:04

I just surpassed 8 trillion dollars … and am giving it all to the stimulater economy

Comment by Lee Dobbins
2011-12-13 16:52:15

Tips #4 …. comment on blogs…. DONE!

Comment by Dani
2011-12-13 16:58:53

I’m still trying to FIND the ‘blogoshere’. Where did you put it, Dan?

Comment by Michael D Forbes
2013-01-18 18:03:12

I found the blogosphere, and Dan, curled up in his sock drawer next to the coffee can with his $1,000,000.00 in it. He doesn’t sleep well away from his money.

2013-06-10 18:13:44

[...] How to Make $1,000,000 Blogging [...]

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