I’m a bit busy today, so I’ve not had a chance to put together a full post. On the upside, I’ve already written a good piece on advertising over on The Thrifty Entrepreneur dot Com. So, please hop on over there and check out “Save Money and Increase Sales by Testing Your Advertising.”

Here’s a brief snippet:

“Testing will save you money in the long run. Imagine if your original ad had a 2% conversion rate but an alternative ad had a 4% conversion rate. You would have missed out on doubling your prospective customers! An ad that converts better is more cost-effective! But, without testing, you will never know!”

This entry was posted on Saturday, August 2nd, 2008 at 8:00 am and is filed under Success Saturday. You can follow any responses to this entry through the RSS 2.0 feed.
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