I am getting tired of this “Become a published author” spam I keep getting.
I am a published author, so buzz off!
It just goes to show how annoying spam is. It’s not targeted at all. It’s just sent to any and every eMail address they can find. Sure, some spam list sellers say they have lists of targeted buyers, but either I’m not on any of those lists or they’re lying because I don’t think I ever receive spam for things I would actually be interested in.
And, even if spam were targeted, it would still be a mess. It’s one thing if your neighborhood discount store sends you a advertising flyer in the mail. How many are in your neighborhood? Maybe a dozen, give or take, depending on where you live. And, they’re not going to send mail to you every day. Maybe once a week or twice a month. So, that’s maybe a dozen pieces of mail you’ll get each week.
That’s manageable, right?
But, what if every discount store across the country sent you a flyer? You’d be overwhelmed. Of course, that’s not going to happen. They know that most people outside of their market area aren’t going to buy. Plus, they can’t afford to send out that much mail.
But, compared to postal mail, spam sends next to nothing to send out. So, why not send to people outside your immediate market? They might come in and buy something. Why not go further? People farther away might be willing to pay shipping costs if you have a good enough deal.
The more you send, the better too, right? So, instead of once a week or twice a month, why not send them a message every day? You could even send them one message in the morning and another at night, just to make sure you catch them.
Targetting doesn’t matter, because the cost of sending is so low. You might as well take the chance. You’re spending pennies and could be getting dollars in return, even if most recipients never buy anything. You don’t have to have a high conversion rate. The break even point is far lower than for a postal mailing.
Fortunately, most businesses aren’t doing that. Yet, we are still deluged with spam. Can you imagine if more people and businesses were to spam people with offers?
It would kill eMail. Heck, it’s almost killing it now.