So, for my forum site, I have been trying to define the audience so that I can then go out and find them.
I did so a couple weeks ago. Defined the audience, that is. But, I failed to actually write it down, because it seemed so obvious so how would I forget it?
Thus, I forgot it.
So, yesterday, I tried again. I’m trying to develop a list of the top ten characteristics of people who will be interested in my site. The idea is not that they have to have all ten characteristics, but that they match one or more things. The more, the more they’ll enjoy the site probably, but, even with just one, they may still like the site.
I have nine items so far, and have been trying to figure out the elusive tenth item. In no particular order, here is what I have so far…
1. Interested in retro/nostalgia. Longing for the good ol’ days. Days long past but not forgotten. Interested in old stuff, or new stuff that looks like old stuff. Or new stuff inspired by older designs. All that sort of jazz. An appreciation for old books, old film posters, art, design, etc.
2. Interested in saving money. Spending less money on things. Keeping things lasting longer. Repairing rather than replacing, or knowing when to replace rather than repair. Fixing stuff. Stretching stuff. Repurposing stuff.
3. Family-oriented. Caring for and raising kids. Educating kids. Caring for older parents, grandparents. Spending time with family.
4. An interest in nature and the outdoors. Spending time outdoors. Bringing the outdoors in, or extending the indoors out.
5. Interested in business topics. Entrepreneurship. Increasing sales. Earning an extra income. Sidelines. Marketing and promotion.
6. Optimistic about the future. Inspiring. Or in need of optimism or inspiration. Belief in a golden future, and in the possibilities the future has to offer. Hope for a better life, and learning/sharing/wanting-to-know how to reach it.
7. Food and cooking. Cooking at home on the grill, in the oven, on the stove or in the microwave. Appreciating new and different foods. Trying new things. Experimenting. Fine dining at home.
8. Friends. Connecting with existing friends and making and meeting new ones.
9. Gardening. Growing vegetables. Ornamental plants and flowers. Lawn care. Landscaping. Getting your hands dirty in the earth. Trimming. Composting.
I’m thinking now maybe 10. should be a sense of humor. Enjoying life. Laughing off troubles. Finding the funny.
Those are what I’ve got so far. If you find yourself interested in these things, you might want to join my site. Send me an eMail (askdcr AT dcrblogs DOT com) or leave a comment if interested in an invite.
Or, give me your thoughts on this list. On the one hand, some could be combined, which would mean I need to come up with more ideas, but then maybe not. Friends & Family could be one item, but then they are also separate. I mean, you don’t typically make new family members, well, you do, but using an entirely different method than making friends. Usually. Keep your mind out of the gutter for just ten seconds, please! Likewise, Gardening & Nature could be one, but then they are also separate. Not everyone that enjoys nature wants to garden; some would prefer a hike in the woods to digging in the dirt.
So, that’s where I am at the moment with my list.