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Marketing “Experts”

I have wanted to increase my marketing skills so, a couple weeks ago, I bought an online marketing course designed for 2017. So, should be new and up to date. Was offered as a deal on a fairly reputable site. A $500 course for just $29. Sure, big savings like that are always questionable but the site offering it is a relative newcomer so probably still trying to build an audience and get positive reviews. So I went for it.

Saw on the site that actual hosts the course that they regularly sell the course for $200, not $500. Still, $29 for a $200 course isn’t bad.

I start following the course, step-by-step, not skimming, not skipping around. Plus it’s a video course, which I hate (that and podcasts) but I want to improve my marketing skills and so there we are.

My initial goal was to learn marketing to better market my eCommerce site. As some of you know, we do printing, rubber stamps, engraving and so on. So a lot of custom stuff. I have found that many marketing books don’t have applicable examples. If you sell pizza or you’re an accountant, sure, they’ve got examples like that covered, but nothing along the lines of offering personalized goods.

This course didn’t promise any examples along those lines, but, from the table of contents listed prior to purchase, I figured it’d at least cover some good ground regarding online marketing in 2017.

Plus, I thought maybe, just maybe, some of the skills might help with selling eBooks as well. Not the main goal of taking the course, but if it helps in that area, yay!

As I go through the course, I shortly discover that it is largely geared around selling courses on stuff to other people. You know how to teach people how to program, well, this course will show you how to make sure you cover the skills people need and reach the people needing to learn those skills.

Oh, but you want to sell widgets? Well, um, sure, that’s applicable, kind of, sort of, yeah, um, you just have to make adjustments and, um, yeah, totally the same techniques and, um, yeah, exactly the same.

Not really.

Ugh.

How about a list building course? You need to build a list of customers to promote stuff to, you know? Thus, I also signed up for a course on list building.

Beyond the technical stuff of building the list (which service to use, how to set it up and all that), the key thing is to . . . give something free to get people to sign up.

Oh, and then that free thing should leave them wanting more, so they will buy your . . . you guessed it . . . course on how to do whatever.

Oy.

And then we fast forward to today, wherein I see a post in social media about an interview with an author selling oodles of books who expects to hit six figures this year and how said author accomplished that. Learn from a successful author!

Okay.

Guess how said author makes the big bucks . . .

If you guessed “selling courses,” give yourself a gold star.

But, at least I have lifetime access to the courses, so if I decide to sell a course five years from now, I’ll have all the information I need to sell a course in 2017.

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